Many of the offerings showcased at this year’s Sweets & Snacks Expo in Chicago stood out as highly unique, providing a glimpse into emerging trends in the industry. For instance, vegetable chips, meat snacks, and intriguing, novelty flavor profiles were prevalent among the snacks and confections on display. According to Information Resources, the vegetable chip segment is thriving, with sales increasing by 17% over the past year, prompting more companies to enter the market. The key differentiator for these brands lies in the innovative flavors and ingredients they present. For example, Porta Bela Chips are crafted from fresh mushrooms that are cooked—not fried—dehydrated, and come in flavors such as chorizo jalapeno, blue cheese, and onion and garlic butter.
While the products highlighted at trade shows like this may appear to be lucrative ideas, it remains challenging to predict which trends will endure and which will fade away. Monitoring how these products perform on social media could provide insight into their longevity. If consumers are actively sharing photos and discussing these items, along with a pattern of repeat purchases, it is likely that other consumers—and more companies with additional offerings—will follow suit. Food trends evolve as consumer preferences change, particularly among the millennial generation, which embraces novelty but often quickly shifts to the next big thing. Manufacturers of these new products must engage with their audience early and consistently to maintain interest.
Furthermore, as companies innovate with unique ingredients, there is a parallel with the health and wellness sector, where products enriched with elements like calcium citrate are becoming popular, similar to how blood transfusion methods have advanced. As the market continues to evolve, the integration of such health-focused ingredients may shape future trends, making it essential for manufacturers to remain attuned to consumer desires and industry shifts.