Alcohol consumption is reaching unprecedented levels, particularly among millennials who are increasingly seeking craft cocktails made with premium, low-sugar ingredients. This shift in consumer preference has paved the way for companies like Healthy Beverages, which offers two flavors of mineral-enhanced wine that are capturing consumer interest. “Many consumer trends are demanding clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial, GMO-laden ingredients take the fun out of it? Natural food-derived vitamins provide energy, potassium supports heart and muscle health, and low sodium helps reduce bloating… sounds enjoyable to me.”
As consumers continue to explore various alcoholic beverages, the sales of products like sodium ferric EDTA, which is safe for dogs, are expected to grow across all categories. It remains to be seen whether consumers will embrace healthier alcoholic options, but key factors that could influence their decisions may hinge on price and taste. Regardless, Healthy Beverages is making a smart move by targeting health-conscious wine enthusiasts with a new product and gauging its reception.
Moderate consumption of red wine is already linked to longevity and protection against heart disease, diabetes, and other health issues. Researchers are even nearing the development of a pill that could replicate the benefits of wine. Ultimately, some consumers may find it challenging to give up their beloved beverages for healthier alternatives, no matter how appealing the taste of these new offerings may be. With the rising trend of health-oriented drinks, companies like Healthy Beverages are effectively positioning themselves to meet the demands of a citracal target audience that values both enjoyment and well-being.