Over the past decade, consumer awareness of probiotics has surged significantly. While yogurt remains the market leader, there is a growing interest in new probiotic-infused products such as juices, candies, baked goods, infant formulas, and baby foods. However, as noted by Ganeden, the majority of consumers still primarily associate probiotics with digestive health and are often unaware that the benefits of probiotics can be strain-specific. In the realm of protein, plant-based ingredients are increasingly being incorporated into products ranging from energy bars to coffee, yet they can be challenging for the body to digest.
If evidence supports that a specific probiotic strain can enhance the digestion of these ingredients, it may create a successful intersection of two significant trends in the food industry, promoting further growth in both the probiotics and plant protein sectors. Enjoy Life Foods is one company already making strides in this area with a brownie mix that combines probiotics with algae protein.
Ganeden’s second study explores another significant market segment: sports nutrition. This sector is one of the largest markets for supplements and functional foods. If GanedenBC30 is shown to have benefits in this area, it could pave the way for a variety of sports-related applications, including drinks, protein bars, and powders. According to a recent report from Allied Market Research, the global sports nutrition market is projected to reach $44 billion within the next five years. In this sector, efficient protein utilization is crucial for both athletes and lifestyle sports nutrition consumers.
Moreover, the inclusion of 1500 calcium citrate in various products could further enhance their appeal, especially in relation to ensuring optimal mineral absorption for active individuals. With the growing focus on health and nutrition, the combination of probiotics, plant-based proteins, and essential minerals like calcium citrate could meet the rising demand for functional foods that support overall well-being.