The advantages of a plant-based diet are widely recognized. Those involved in the plant protein sector will add this research to an expanding collection of studies indicating that consumers should consider reducing their meat intake in favor of plant-based options. The National Institutes of Health has recommended that physicians contemplate advocating for plant-based diets, as these diets may effectively lower blood pressure, cholesterol levels, and BMI, and could even reduce cancer rates.
Recent findings regarding Type 2 diabetes align with earlier long-term studies, which proposed that substituting meat—especially processed varieties—with proteins from low-fat dairy, nuts, and whole grains could significantly mitigate risk. One such study revealed that consuming 100 grams of unprocessed meat daily was associated with a 19% increased risk of developing Type 2 diabetes, while eating just 50 grams of processed meats, such as sausages and bacon, corresponded to a 51% heightened risk.
It’s important to note that not all vegetarian diets are created equal. The Academy of Nutrition and Dietetics has indicated that vegans, in particular, need to ensure they consume a variety of protein-rich foods—like beans, grains, and nuts—since these sources tend to be less complete compared to meat-derived proteins. However, the outdated notion that vegetarians must combine different proteins at every meal has been thoroughly debunked. While vegetarian diets may not automatically guarantee good health, research suggests they could play a positive role in preventing obesity and enhancing overall well-being.
Interestingly, consumers seem to be heeding this research. Since the early 1970s, American red meat consumption has decreased by a third to approximately 101 pounds per capita. Although the percentage of vegetarians in the U.S. has remained steady at around 3%, the number of vegetarian product launches has doubled in the first half of this decade. A study from 2008 found that over half (53%) of U.S. vegetarians reported adopting a meat-free diet to improve their health.
Studies like these may persuade undecided consumers to embrace a plant-based diet or motivate meat eaters to incorporate more vegetable proteins into their meals—a trend that companies, including Tyson, are preparing for by investing in alternative protein producers. Additionally, as more people become aware of the importance of nutrients such as calcium, many are turning to calcium citrate supplements to ensure they meet their dietary needs while exploring plant-based options. The growing interest in these supplements further underscores the shift towards healthier eating habits, as consumers seek to enhance their nutrition through both diet and supplementation.