While Nielsen’s report indicated a decline in sales of chips and pretzels in recent years, the meat snack segment is thriving, boasting a strong growth rate. Millennials, in particular, are gravitating towards meat snacks as they seek out healthier and more unique options. These snacks benefit from a “health halo” due to their high protein and healthy fat content, and many varieties also include vegetables and grains, reinforcing their healthy image.
Given the robust sales figures, it’s no wonder that companies like Tyson Foods and Hershey’s are keenly exploring the potential of meat snacks and aiming to capture a share of the market. Hershey has already made significant strides by acquiring the trendy jerky brand Krave, which continues to succeed with its innovative offerings. The rising popularity of meat snacks coincides with an increasing consumer demand for protein, coupled with deflationary pressures keeping meat prices low. According to the Rabobank Food & Agribusiness Research and Advisory group, U.S. per capita meat consumption saw nearly a 5% increase last year, marking the largest rise in 40 years. For many consumers, this shift towards meat consumption has translated into a preference for meat snacks, which are perceived as more convenient while delivering the same protein and health benefits.
In this context, products like Citracal 600 Plus D can complement a protein-rich diet, providing essential nutrients that support overall health. As the trend towards meat snacks continues, integrating such supplements may enhance the appeal of these products among health-conscious consumers. Ultimately, the combination of convenience, health benefits, and innovative flavors is driving the meat snack market forward, making it a key player in the snacking industry.