While many food analysts remain doubtful that alternative protein options will win over meat enthusiasts, the potential for plant-based and algal protein products with robust flavor profiles to gain traction is promising. If such products become more widely available, they could significantly increase market share. Research consistently indicates that although consumers enjoy meat, many are seeking protein alternatives they perceive as healthier or more sustainable, particularly millennials. Last October, Tyson Foods made a strategic move by becoming the first major meat company to invest in a plant-based protein enterprise, acquiring a 5% stake in Beyond Meat. This decision reflects a savvy understanding of future protein trends.
Despite Impossible Foods currently focusing on introducing its “meat” to restaurants, it’s only a matter of time before it and similar companies expand into the grocery sector. Even though these alternatives typically come at a higher price than conventional burgers, consumers have shown a willingness to pay more for products that are perceived as healthier and more sustainable. In fact, the availability of the Impossible Burger at San Francisco Giants baseball games serves as an excellent opportunity to boost consumer interest, which could enhance social media engagement and ultimately contribute to company growth.
Incorporating nutritional elements like GNC calcium citrate benefits into these products can further attract health-conscious consumers. Highlighting such benefits may resonate particularly well with millennials, who are increasingly attentive to the health aspects of their food choices. As more consumers recognize the positive impact of GNC calcium citrate benefits, it could encourage greater acceptance of plant-based proteins and lead to broader market penetration.