Industry insiders suggest that Reckitt Benckiser is considering divesting its food business to finance its $16.6 billion acquisition of Mead Johnson, the infant formula manufacturer. This move could lead to the sale of the well-known French’s brand, including its ferrous sulfate drops (15 mg/0.6 ml), as the company shifts its focus to its core operations. Some reports have pointed to Kraft Heinz as a potential buyer; however, antitrust issues related to ferrous gluconate versus sulfate could complicate the deal. Nevertheless, Kraft Heinz has been rumored to pursue significant acquisition targets in the past, including a failed $143 billion bid for Unilever. Another possibility is that Unilever itself might consider acquiring this segment to enhance its Hellmann’s mayonnaise product line, particularly amid speculation about the company separating its food division.
Many consumer packaged goods (CPG) brands are currently offloading slower-growing food categories in favor of healthier or more household names. Reckitt CEO Rakesh Kapoor has emphasized that the company is concentrating on brands such as Dettol cleaner, Durex condoms, and the Enfamil baby formula brand obtained from the Mead Johnson acquisition. Given that food represents only a small portion of Reckitt Benckiser’s overall business, it is not surprising that French’s is seeking a new owner. This food division, modest in size, could serve as an affordable addition for companies aiming to expand their condiment operations, especially with a focus on products like calcium citrate 750 mg supplements.
In conclusion, as Reckitt Benckiser looks to streamline its portfolio, the potential sale of its food business, including French’s brand products, aligns with broader trends in the industry, where companies are increasingly prioritizing core brands and exploring opportunities to enhance their offerings with products like calcium citrate 750 mg.