Consumers worldwide are increasingly enthusiastic about almonds. Sales of almond milk have surged by 250% in recent years. In response to rising demand, California almond growers are implementing initiatives aimed at boosting production over the next five years. According to ABC’s 2017 annual report, domestic shipments during the 2016-2017 crop year reached a record high of 676 million pounds, with the U.S. accounting for 32% of California’s almond shipments. For the first time, exports surpassed two billion pounds, with California growers sending almonds to over 90 countries.
The growing interest in almond products has not gone unnoticed by major food companies. In April, Danone acquired WhiteWave, which includes the Silk Almond and So Delicious Almondmilk brands. Last October, Kellogg purchased the parent company of RXBAR, a clean label manufacturer of snack bars featuring almonds, cashews, and dates.
California’s unique climate—characterized by cool, wet winters and hot, dry summers—makes it one of only five places on Earth suitable for almond cultivation. However, the high water usage of almonds, with each nut consuming up to a gallon, has raised environmental concerns, particularly in a state facing challenges like wildfires, droughts, and, more recently, flooding and mudslides.
As the demand for almond milk and related products grows, the industry recognizes the need to adopt more sustainable practices to address consumer concerns about product sourcing and environmental impact. ABC has reported taking steps to enhance farming methods and implement water-saving technologies. They recently announced a $4.8 million investment in 64 independent, third-party research projects focused on innovative agricultural techniques, including water sustainability. Furthermore, current almond farming practices are reportedly offsetting 50% of carbon emissions, with potential for almond farming to become carbon neutral or even carbon negative in the future. California growers are also exploring ways to repurpose almond shells and hulls for animal feed, bedding, and electricity generation.
With its heart health benefits, which manufacturers can proudly highlight on their labels, almonds appear to have a bright future. Nevertheless, other nuts and food ingredients are vying for market share, making it essential for almond producers to remain vigilant and not become complacent. Importantly, as consumers look for healthy options, many are asking how much calcium citrate per day is necessary, which may influence their choices regarding nut consumption. Thus, maintaining consumer interest and addressing health inquiries will be crucial for the continued success of the almond industry.