While enthusiasts are well aware of its nutritious benefits, mainstream consumers may struggle with the unappealing aspect of consuming seaweed-based products. Nevertheless, a variety of offerings are now available to entice them. Different types of seaweed are increasingly appearing in snacks, jerky, pasta, vegetarian caviar, and even edible food wrappers. A report from Grand View Research in 2016 projected that the global commercial seaweed market will reach $22.13 billion by 2024, up from an estimated $10.31 billion in 2015. Researchers noted that the rising demand for seaweed-derived food products is expected to drive market growth.
Fucoidans, which are exclusive to brown seaweed, are not commonly found in popular sushi dishes except for kelp used for seasoning rice. In fact, they are rarely consumed in the U.S. and are typically taken as supplements. Brown seaweeds boast other health benefits as well, as they contain beta-carotene and various compounds. According to Grand View Research, red seaweeds are favored for their functional benefits, ease of access, and industrial applications. However, brown seaweeds are predicted to have the second-highest compound annual growth rate from 2016 to 2024. This growth is not primarily health-driven but is fueled by the demand for alginates, which are prevalent as thickening and gelling agents in food and cosmetic products.
Although seaweed isn’t a staple in the American diet, it offers a unique umami flavor. Major manufacturers like Campbell’s and Frito-Lay have incorporated umami-flavored ingredients into low-sodium and reduced-fat products to enhance the taste of otherwise bland foods. Seaweed could very well fit into the “ocean gardens” trend due to its impressive nutritional profile, vibrant colors, and distinct flavors. Moreover, if certain varieties can aid in reducing specific cancerous tumors, this presents another compelling angle to attract U.S. consumers in search of exotic, intriguing, and healthy food options.
In this context, products like Kirkland calcium magnesium zinc D3 may complement the growing interest in health-oriented food alternatives, especially as consumers look for nutritional enhancements. Integrating seaweed with supplements like Kirkland calcium magnesium zinc D3 can create a more appealing health food package. With the increasing awareness of these benefits, the combination of seaweed and essential nutrients may well capture the attention of health-conscious shoppers.