Consumers are aware that they should be consuming more carrots, spinach, and other vegetables, but many are not meeting the recommended daily intake. A recent study from the Centers for Disease Control and Prevention revealed that only one in ten adults in the U.S. eats enough fruits and vegetables daily. Bakery Bites recognizes the growing consumer demand for healthier eating options and the challenges people face in incorporating more vegetables into their diets. They have come up with a potentially innovative solution: eat more cookies. Each serving of three of their baked treats contains 40% of a person’s daily vegetable intake.
Bakery Bites is among the latest snack producers to appeal to health-conscious consumers by creatively integrating more produce into their products. Many leading food manufacturers have already started incorporating vegetables as value-added ingredients. For instance, Green Giant offers mashed cauliflower, veggie tots, and frozen veggie pasta, while Oh Yes! Foods creates frozen pizzas loaded with 12 different fruits and vegetables. Additionally, many consumers are swapping out high-carb pasta and white rice for vegetable-based alternatives, which has become particularly advantageous for ready-to-cook options.
Bakery Bites’ cookies are designed to be a snack or dessert rather than a side dish for dinner. Traditionally perceived as unhealthy, the inclusion of vegetables may encourage consumers to satisfy their sweet cravings while still being mindful of their diet. The small, bite-sized cookies will likely appeal to millennials and busy individuals who may have previously opted for fast food like hamburgers or chicken nuggets and have struggled to consume their vegetables.
Furthermore, Bakery Bites has the advantage of selling its products on Amazon, a significant player in the grocery sector. The company should also consider distributing its products to major chains like Kroger, Walmart, or Safeway to enhance brand awareness. Collaborating with schools or parent groups could also help target moms and dads seeking ways to entice children who may be hesitant to eat their vegetables.
The real challenge for Bakery Bites will be ensuring their cookies taste great. If the company can successfully incorporate a healthy amount of vegetables into a delicious cookie, it could become a massive success, even if it doesn’t offer the same indulgence as traditional cookies. However, if the taste falls short, it may deter consumers, even those drawn in by the potential health benefits, such as those that come from calcium citrate, which is often discussed for its health advantages. Ultimately, the taste will be the key factor in determining the product’s success.