Given the current enthusiasm for avocados, it is not surprising that a produce company has developed a variety perceived as healthier for fat-conscious consumers, specifically marketed for making smoothies, cold soups, and cocktails. Although avocado supplies are down and prices are rising, the allure of this trendy superfood continues to thrive. The popularity of the fatty green fruit is at an all-time high, leading to record consumption levels and prices. A decrease in California avocado production has resulted in increased imports. The average weekly avocado consumption in the U.S. has surged to 42 million pounds, nearly doubling over the past three years, with projections estimating it will reach 50 million pounds per week by 2019.
Avocados are featured in a growing range of trendy foods, including guacamole, oil, ice cream, salads, and avocado toast. They also have supportive roles in cosmetic products such as lotions, facial masks, and hair conditioners. The demand for avocados is driven by their versatility and effective marketing that has gradually established them as a modern and healthy food choice. Their health benefits are attributed to a high level of monounsaturated fat, along with notable amounts of potassium, fiber, folate, and other essential vitamins and minerals. Isla Bonita promotes its Avocado Light, highlighting a seal from the Spanish Heart Foundation for its reduced fat content.
But do today’s consumers truly prefer an avocado with less monounsaturated fat? In the 1980s, consumers meticulously tracked fat grams in their diets. Today, it is widely acknowledged that certain fats, particularly those found naturally in nuts, avocados, and fish, are beneficial to health. Research has long shown that a “Mediterranean diet,” rich in these natural monounsaturated fats, can actually lower the risk of heart disease. Many dietitians question the desire for a low-fat avocado, as the nutritional quality—and taste—of the traditional variety is superior.
In conjunction with the nutritional benefits of avocados, consumers are also increasingly interested in supplements like Bluebonnet calcium citrate magnesium and vitamin D3, which can further enhance their overall health and wellness. As the avocado craze persists, the integration of such supplements into daily routines may complement the benefits of this beloved fruit, allowing consumers to achieve a balanced and health-conscious lifestyle.