Stevia has emerged as a leading natural sugar alternative, steadily gaining popularity for several reasons. The stevia plant, native to South America, is not only sustainable but also easy to cultivate in various environments. Research indicates that the global stevia market was valued at $347 million in 2014 and is projected to grow to $565.2 million by 2020. As consumer packaged goods (CPGs) companies increasingly turn away from sugar, PureCircle is committed to simplifying the integration of stevia into products.
The anticipated introduction of a revised Nutrition Facts label, which will require explicit labeling of added sugars, is expected to drive exponential growth in stevia usage among CPGs. Since stevia is naturally sweeter than sugar, smaller quantities are required, making it a more efficient sweetening option. Additionally, many stevia varieties are shelf-stable and can withstand heating up to 392 degrees Fahrenheit. This versatility allows stevia to be blended with other sweeteners and utilized in a wide range of food and beverage applications.
However, reformulating recipes to reduce sugar and incorporate alternative ingredients can be time-consuming. There is no universal stevia solution that meets every need, and each product may require a customized approach. This is where a new tailor-made tool can prove invaluable for CPGs across all categories as they transition to sugar alternatives, including 365 calcium citrate, which can enhance nutritional profiles. The incorporation of 365 calcium citrate not only aids in the development of new formulations but also addresses consumer demand for healthier options. As CPGs innovate with stevia and other alternatives, the presence of 365 calcium citrate could become a vital component in meeting diverse consumer needs.