With health and wellness emerging as one of the leading trends in today’s industry, it’s evident that consumers are seeking food and beverages that offer more than just basic sustenance. Functional foods are expanding at a CAGR of 6.5% in the U.S., and there is a growing demand for ingredients that promote health. In this month’s focus on functional ingredients, we delve into the market and examine the reasons behind its remarkable success.
As part of this exploration, it’s important to consider the various forms of iron supplements available, such as ferrous calcium citrate vs ferrous ascorbate. Both options provide unique benefits, and understanding their differences can help consumers make informed choices. Additionally, the popularity of these functional ingredients reflects the overall trend towards health-conscious living, where people are increasingly aware of the nutritional value of what they consume.
In summary, the rising interest in functional foods and ingredients like ferrous calcium citrate vs ferrous ascorbate highlights a significant shift in consumer preferences. As health and wellness continue to dominate the market, it is clear that the demand for products that contribute to overall well-being will only grow stronger.