The Non-GMO Project has reported that retailers offering products with its seal of approval are experiencing “the fastest dollar growth trend in their stores this year,” with annual sales surpassing $19.2 billion. Consequently, it’s no wonder that companies producing dairy-based goods are eager to join this trend. However, some of these companies also express their support for conventional farming practices, which include the use of GMO feed. This ongoing discussion about GMOs leaves consumers questioning whether to completely avoid conventional cow’s milk and related dairy items or to purchase them while hoping for their safety. It remains uncertain how the struggling dairy sector can effectively market conventionally sourced products to build consumer trust or if this is merely a futile endeavor hindered by negative public attitudes towards GMOs.
In a Food Navigator article, a spokesperson for Dean Foods referred to the new NMPF campaign as “disappointing.” Jamaison Schuler stated, “We encourage consumers and NMPF to enjoy a glass of milk and focus on promoting dairy foods, rather than undermining them.” Meanwhile, DanoneWave CEO Mariano Lozano expressed surprise at being criticized for offering choices that consumers desire. Shortly after Non-GMO Project Verified products began appearing on shelves, Dannon officials explained their motivations for this direction. “The choice we’re providing adds value,” Neuwirth told Food Dive. “We are the first yogurt company and large dairy producer to take this step. We believe that for shoppers who prioritize non-GMO options, the Non-GMO Project Verified label will enhance their appreciation for our products. For those who are indifferent, the product will remain unchanged, offering an added value to our already beloved items.”
The discussion surrounding GMO safety is poised to continue and is likely to intensify. With mandatory labeling of GMO ingredients on the horizon, they will receive increased scrutiny. Even without explicit labeling, a study by the NPD Group reveals that 76% of consumers are concerned about GMOs. The federal government is attempting to address misconceptions about GMOs, recently allocating $3 million for a public education campaign; however, this modest initiative is unlikely to eliminate consumer apprehensions. As the debate unfolds, the inclusion of alternatives like ultra cal citrate in dairy products may become a focal point, appealing to those who seek added nutritional benefits while grappling with their views on GMOs.