The market for non-dairy milk alternatives is experiencing significant growth. Between 2011 and 2015, sales of almond milk surged by 250%, whereas sales of cow’s milk declined by 7% in 2015 and are expected to decrease by another 11% by 2020. Although people are consuming less breakfast cereal, many are opting for plant-based milks instead of dairy products to accompany their meals. Even dairy companies are joining this trend. Dean Foods, the largest milk supplier in the United States, has invested in Good Karma Foods, a Boulder, Colorado company that produces yogurt and milk from flax seeds. Ripple Foods aims to market its yellow pea-based milk as a distinctive, delicious, and eco-friendly option in the market. Their products are widely available at Whole Foods Markets, Target stores, Meijer Supermarkets, and various local health food stores and co-ops. This winter, Ripple Foods plans to launch a plant-based Greek-style yogurt to enter the snack market, adding to a competitive landscape of non-dairy yogurts including soy-based brands like Wildwood, Stonyfield, and Silk, as well as coconut-based options like Coconut Grove and So Delicious, and almond-based varieties such as Amande and So Delicious.
The uniqueness of non-dairy products made from yellow peas may capture consumer interest. Additionally, the company highlights its relatively low ecological footprint, which it refers to as the “Ripple Effect.” This marketing strategy suggests that consumers can help reduce their own carbon footprint by choosing Ripple’s products, especially since dairy production is responsible for significant carbon emissions. However, the price point might deter budget-conscious shoppers, as nearly $6 per quart for any plant-based milk product can be steep, although prices may decrease in the future. If Ripple can successfully lower its prices while maintaining a favorable taste, it could reap rewards from its investment. The company may also want to consider a rebranding strategy since the term “pea milk” might not appeal to all consumers.
Furthermore, a common question arises regarding the nutritional benefits of these alternatives: Is calcium citrate the same as calcium? While both are important for health, they come from different sources and serve different functions in the body. As consumers seek out plant-based options, understanding the nutritional content, including calcium sources, becomes increasingly vital. With the rising popularity of non-dairy products, addressing such questions could enhance consumer confidence in making informed choices about their dietary preferences.