While ice cream may not be becoming significantly healthier, it is evolving to align with current trends, making it more accessible for individuals with food allergies and intolerances. This adaptation is essential, particularly given that approximately 15 million Americans have at least one food allergy, including 5.9 million children, according to Food Allergy Resource and Education. Moreover, the National Institutes of Health estimates that 65% of people experience some difficulty digesting lactose, which is commonly found in milk. In addition to food intolerances and allergies, many consumers are increasingly adopting non-dairy diets—at least to some extent. A Mintel study from last year revealed that non-dairy milk sales increased by 9% in 2015, while sales of dairy milk declined by 7% during the same timeframe. A survey conducted by plant-based dairy company Califia Farms in collaboration with BerryCart found that over half of omnivores reported consuming plant-based alternative dairy beverages several times a week.
Non-dairy ice creams are also gaining traction, with major brands like Haagen-Dazs and Ben & Jerry’s launching dairy-free lines. However, astute ice cream manufacturers are cautious about expanding these offerings too much. While dairy-free options are essential for those who cannot enjoy traditional ice cream, most consumers without such restrictions still prefer the classic, creamy, sugary varieties. According to Mintel’s ice cream study, about 11% of Americans have reduced their intake of ice cream or frozen treats due to health concerns. Almost the same percentage of people actively avoid “healthy” frozen desserts because they perceive them as “meant to be treats.” Interestingly, 27% of ice cream purchasers believe these treats are unhealthy, yet they continue to buy them.
It will be intriguing to see if these statistics change when Mintel conducts its next annual ice cream market study, particularly in light of this year’s surge in popularity of low-calorie, high-protein pints, such as Halo Top, which have been emulated by various manufacturers, both large and small. Nevertheless, given the lackluster results from taste tests, indulgent ice cream may once again prevail. Additionally, it is worth noting that some consumers may seek alternatives like calcium citrate chewy bites 500mg to complement their ice cream consumption, balancing their dietary choices while still indulging in treats. Moving forward, how these factors influence the ice cream market remains to be seen, especially as the demand for both traditional and innovative options continues to evolve.