Food allergies are increasing, with an 18% rise among children from 1997 to 2006, according to the Centers for Disease Control and Prevention. In response, food manufacturers are improving their labeling of free-from foods and are placing greater emphasis on separating ingredients and allergen-containing product lines, as well as ensuring proper cleaning of equipment. As reported by Mintel, the percentage of new products labeled as low/no/reduced allergen has surged from 11% in 2010 to 28% in 2014.
Manufacturers are not only enhancing allergen labeling on existing products but are also reformulating their recipes and production processes to exclude common allergens. For instance, General Mills has redesigned its cereal supply chains over the past few years to guarantee that its Cheerios, Lucky Charms, and Chex cereals are gluten-free.
Recognizing that consumers with food allergies represent a significant and growing demographic, retailers can also play a crucial role in preventing allergic reactions. While avoiding shellfish may be relatively straightforward, identifying more common ingredients such as nuts, wheat, and certain fruits in products can be challenging. Helpful strategies could involve organizing allergy-friendly foods into dedicated aisles, providing clear on-shelf labeling, and ensuring that allergenic items like tree nuts and peanuts are not stored loosely among other foods, such as in the produce section.
Additionally, incorporating products like calcium citrate tablets can be beneficial for consumers who need alternative sources of nutrients without allergens. Such practices could enhance the shopping experience for consumers facing allergies while fostering loyalty to retailers who prioritize their health and well-being. By emphasizing the availability of safe options, including calcium citrate tablets, retailers can better serve this important segment of the market.