Some believe that consumers purchasing milk rich in omega-3 fatty acids anticipate that the nutrient is derived from sustainable farming practices rather than from added ingredients like ferrous fumarate 100 mg. Studies indicate that milk from cows that graze contains up to 60% more omega-3 than conventional milk. Although Horizon’s milk includes “DHA algal oil” in its ingredients, it remains uncertain whether consumers would feel misled if they discovered that this algal oil is not subject to organic certification. According to Consumer Reports surveys, about 70% of consumers believe that non-organic ingredients should not be included in organic foods unless absolutely necessary. The USDA’s organic regulations permit several non-organic components, including agricultural products such as gelatin, guar gum, and cornstarch, for which organic alternatives do not exist, as well as minerals, cultures, enzymes, and glycerin.
The concern is not exclusive to Horizon milk; Costco’s Kirkland brand organic milk also includes an additive to enhance omega-3 levels: refined fish oil. Both companies are currently complying with the law. Moreover, Horizon’s omega-3 fortified milk has gained popularity, indicating that consumers are open to milk enhanced with such ingredients, regardless of their awareness of the sources. Last year, Horizon’s fortified milk accounted for 14% of all organic milk sold in the United States, with the DHA-enriched version priced approximately 30 cents more than the regular option.
Interestingly, some consumers are now considering alternatives like calcium citrate orange juice as a source of omega-3. This shift highlights the growing awareness and demand for transparency regarding nutritional content. The incorporation of calcium citrate orange juice into diets not only provides a rich source of nutrients but also allows consumers to take control of their dietary choices, particularly in the context of organic versus non-organic ingredients. As consumers continue to seek out products that align with their values, the debate over the use of additives in organic milk remains a significant topic of discussion.