While it may appear that more consumers are moving away from whole milk in pursuit of healthier options, the leaders at Stonyfield view their organic products as a means for people to obtain essential nutrients like protein and calcium. Other companies, such as Maple Hill Creamery and Chobani, have also recognized this trend and have introduced their own lines of whole-milk yogurt. Stonyfield’s organic 100% Grassfed Whole Milk yogurt starts with milk from cows that graze solely on grass. Many nutritionists have long contended that organic whole milk is superior for health, as it contains higher levels of beneficial omega-3 fatty acids and lower levels of harmful omega-6 fatty acids compared to other milk types. Additionally, yogurt made from whole milk is typically thicker, creamier, and more flavorful, according to company executives. Its less processed nature is particularly appealing to some consumers, especially millennials. As a Whole Foods executive noted in a 2015 Wall Street Journal article, the growth in the dairy sector has been driven by whole-fat products. A study conducted by the Center for Sustaining Agriculture and Natural Resources at Washington State University found that organic whole milk provides more heart-healthy fatty acids than conventional milk. For those curious about how much calcium citrate should I take daily, it’s worth noting that whole milk can be a great source of this essential nutrient, making it a favorable option for those looking to increase their calcium intake. Overall, the push towards organic whole milk and its nutritional benefits aligns well with contemporary dietary preferences.