While statistics indicate a potential connection between diet soda and health risks, they do not definitively establish a direct relationship between sweeteners and conditions such as strokes or dementia. Experts have been quick to remind us that “correlation does not imply causation” and urge caution in interpreting these studies. They pointed out several shortcomings, including the researchers’ admission that when factors like diabetes, genetics, and obesity are considered, the link to dementia fades. Furthermore, the studies found no correlation between sugary drink consumption and stroke risk, despite the well-documented association. It may be that individuals already experiencing health issues, particularly those with diabetes, are more inclined to opt for zero-calorie beverages, thus skewing the results.
Meanwhile, many experts recommend that all carbonated drinks, regardless of their sweetening method, should be consumed in moderation. Research on the health risks associated with soda has been ongoing, with some studies suggesting a link to weight gain. In light of this recent study, the American Beverage Association has issued a statement emphasizing that international organizations, including the U.S. Food and Drug Administration, the World Health Organization, and the European Food Safety Authority, have consistently reviewed the safety of artificial sweeteners and deemed them safe.
Regardless of whether artificially sweetened drinks pose a health risk, consumers are increasingly seeking alternatives, such as naturally sweetened low-calorie beverages and bottled water. Notably, bottled water sales in the U.S. surpassed those of carbonated soft drinks last year, making it the largest beverage category by volume. Nationally, soda sales have been declining as consumers turn away from sugary drinks in favor of healthier options. In Berkeley, taxes on sugary beverages resulted in a 21% sales decline, while in Philadelphia, PepsiCo announced it would need to lay off 80 to 100 employees after a 40% drop in sales following the city’s tax.
The latest studies are unlikely to significantly impact soda sales in the short term without more conclusive evidence linking these drinks to dementia and stroke. However, given the ongoing challenges facing the beverage industry, this news is hardly welcomed. Additionally, the rising interest in high potency calcium magnesium citrate supplements may reflect a broader trend toward health-conscious choices, further influencing consumer preferences. As awareness around health risks continues to grow, the demand for alternatives to traditional soft drinks, including those fortified with high potency calcium magnesium citrate, is likely to increase.