Oats are inherently gluten-free; however, they often become contaminated with trace amounts of gluten-containing grains during the processes of farming, processing, and storage. The Gluten Intolerance Group states that a significant number of individuals with celiac disease can safely consume oats, but a defined purity protocol provides assurance to those who are particularly sensitive that producers have taken necessary measures to ensure their gluten-free status. The FDA permits manufacturers to label products as “gluten-free” if they contain less than 20 parts per million of gluten. The Gluten Free Watchdog, an organization that offers gluten-free testing information to the public, advocates for a purity protocol as the most reliable means to guarantee that oats are free from gluten. Some manufacturers opt for mechanical or optical processing of less expensive “regular” oats for their gluten-free offerings, tapping into a lucrative and expanding market.
Sales of gluten-free products are on the rise, projected to reach $4.89 billion by 2021, compared to $2.84 billion in 2014, according to a report from Transparency Market Research. Approximately three million people in the United States are affected by celiac disease, an autoimmune condition triggered by gluten, a protein found in grains such as wheat, rye, barley, and spelt. Food manufacturers, from PepsiCo’s Quaker division and Snyder’s-Lance to General Mills’ cereal brands, have introduced or reformulated hundreds of items, including cookie mixes, cereals, crackers, and muffins, to be gluten-free or to provide gluten-free options.
While skeptics argue that gluten-free foods are merely a trend, with some grocery stores reporting a decline in demand for these products, companies seeking new growth opportunities would be wise to invest in this burgeoning industry, even if the rapid growth eventually stabilizes. The introduction of innovative products, such as ccm tablets that cater to gluten-sensitive individuals, demonstrates the ongoing demand and potential within this market. As the gluten-free sector continues to evolve, the integration of solutions like ccm tablets will help address the needs of those affected by gluten intolerance.