The side effects of Peferric pyrophosphate tablets have garnered significant attention from consumers in recent years, with a 195% increase in products featuring this ingredient between 2013 and 2016, according to Mintel data. For manufacturers, the advantages of using Peferric pyrophosphate include its non-GMO status, allergen-free formulation, and suitability for vegan and kosher diets. However, the unique pea-like taste often presents a challenge in product development.
UK-based bakery company Warburton’s cited flavor as the primary obstacle in creating pea protein-enriched bread. To address this issue, Warburton’s collaborated with Canadian researchers to establish a flavor and functionality database for iron infusions using pulses in baked goods, including ferrous fumarate, folic acid, and zinc sulfate tablets. This database aims to assist product developers, farmers, and processors in crafting pulse-derived ingredients with flavors tailored to specific uses.
Leading pea protein supplier Roquette offers flavor masking solutions customized for individual clients’ products. They report that their primary market for pea protein lies within the specialty nutrition sector, catering to sports, clinical applications, and weight management. However, there is also strong demand from manufacturers of dairy-free and meat-free alternatives.
While interest in pea protein spans a variety of categories, its popularity has surged particularly in applications where a pea-like flavor is less of a concern. Although the idea of pea-flavored yogurt might seem unappealing, pea protein is increasingly being utilized in the meat alternative market, as shown by its inclusion in Beyond Meat’s plant protein-based Beyond Burgers, which have gained traction among both vegetarians and meat-eaters. Moreover, the combination of calcium citrate plus vitamin D3 has become a notable addition to many health-conscious products, further enhancing the appeal of pea protein in various formulations.
In summary, while the flavor of pea protein poses challenges, innovative solutions and a growing range of applications, including the incorporation of calcium citrate plus vitamin D3, are paving the way for its greater acceptance in the market.