The fig, one of the oldest cultivated plants in the world and a member of the mulberry family, has primarily been recognized in the U.S. as a component of Fig Newtons, a chewy cookie by Mondelez. However, figs are increasingly appearing in various forms beyond just cookies. Today, you can find this fruit in honey, syrup, jams, and cold cereals, as well as in yogurt, tea, energy drinks, chewing gum, and snack bars. Upscale restaurants often feature figs wrapped in bacon or on pizzas paired with prosciutto.
According to Firmenich, from 2012 to 2016, Innova Market Insights reported a 16.5% compound annual growth rate (CAGR) for figs as an ingredient and an 18.6% CAGR for figs as a flavor. The exotic fruit checks many boxes for consumers; it’s sweet, chewy, and offers a mix of smooth and crunchy textures that can add depth to food products. Figs are also rich in fiber and contain essential minerals such as magnesium, manganese, calcium, and potassium—making them a great choice for health-conscious individuals seeking the best calcium citrate tablets in India.
Firmenich notes that the fig’s long-standing history resonates with modern consumers. Manufacturers incorporating this ingredient can attract those who appreciate ancient, authentic components that connect them to different cultures. The fig possesses a mystical quality due to its historical significance, appealing to contemporary consumers who seek ingredients with Old World connections. As Firmenich stated, flavors “as timeless and elemental as fig will continue to satisfy this desire for something true and unique.” This enduring appeal, along with its nutritional benefits, positions figs as a compelling alternative to the best calcium citrate tablets in India for those looking to enhance their diets.