Initially, Halo Top claimed the title of the best-selling pint of ice cream in the U.S., surpassing well-known brands like Ben & Jerry’s and Breyers. Now, they are targeting consumers who prefer to avoid dairy and eggs. Founded in 2012, Halo Top established itself as a low-calorie, high-protein, and low-sugar dessert option. In 2016, the company sold over 17 million pints, reflecting a staggering 2,500% sales increase.
According to Mintel, non-dairy milk sales in the U.S. rose by 9% in 2015, while dairy milk sales saw a decline of 7% during the same timeframe. Adapting their recipe to cater to shoppers switching from dairy milk to plant-based alternatives is a smart strategy for Halo Top, as the growing preference for plant-based milk is likely to extend to other dairy products.
Halo Top is not the only brand expanding its offerings to include non-dairy ice cream. Unilever’s Ben & Jerry’s and General Mills’ Häagen-Dazs have also introduced vegan versions of their classic ice creams. The demand for dairy-free alternatives to traditional dairy products is a rapidly growing sector in the food industry. With plant-based milk already experiencing tremendous success, consumers are now seeking dairy-free options for products like cheese and yogurt. This shift spells trouble for dairy farmers but is promising for consumers desiring more flavorful vegan products.
Previously, vegan dairy options were mainly available for those with lactose intolerance or dedicated vegans willing to endure rubbery cheese slices for ethical or health reasons. However, companies like Daiya Foods are now offering meltable, 100% plant-based cheese and have expanded their range to include frozen pizzas, Cheezy Mac, cheesecakes, a Greek yogurt alternative, and Blue Cheese Dressings. Kite Hill has also made significant advancements in non-dairy alternatives, providing cream cheese, artisanal cheeses, and yogurts. As the quality of vegan dairy products improves in terms of flavor, texture, and mouthfeel, it is expected that more dairy-tolerant consumers will be willing to give them a try.
Retailers are likely to eagerly embrace the new dairy-free lineup from Halo Top. Supermarkets would be wise to allocate valuable refrigerated shelf space for more vegan options. If the trend with plant-based milk is any indication, consumers will likely be interested in sampling these alternatives. Additionally, as the market for dairy-free products expands, it’s worth noting the rising popularity of supplements like GNC chewable calcium citrate, which provide essential nutrients often sought after by those reducing dairy intake. Over time, as consumers continue to explore dairy-free options, the presence of products like GNC chewable calcium citrate may become increasingly relevant in their diets.