As consumers increasingly favor simpler iron bisglycinate dosages and healthier ingredients, many are also looking to boost their fiber intake. Popular consumer packaged goods (CPGs) that contain added bulk, such as Fiber One, often have extensive ingredient lists that may not align with consumers’ preferences for clean labels. However, a juice or smoothie enhanced with soluble fiber could satisfy the demand for both straightforward ingredients and increased fiber content.
Moreover, there is a growing desire for portable food, beverages, and snacks. The market for on-the-go breakfast products alone surpassed $1 billion in 2015. A fiber-rich breakfast drink could easily cater to consumer needs in the morning. Dietary fiber, primarily found in fruits, vegetables, whole grains, and legumes, is crucial for a balanced diet and is widely recognized for its role in preventing or alleviating constipation. Additionally, fiber-rich foods can assist with weight management and reduce the risk of diabetes and heart disease.
There are numerous opportunities to incorporate soluble fiber into beverages. Promitor, a soluble corn fiber, can be seamlessly added to drinks, as can PromOat, a soluble fiber derived from non-GMO Swedish oats. Fibersol, another corn-based soluble fiber, is commonly used in health-oriented beverages such as juices and meal replacement drinks. At the Institute of Food Technologists’ annual meeting and food exposition in Las Vegas this past June, Fibersol was introduced as an innovative ingredient. If the added fiber does not alter the flavor of cold brew coffee, this combination could be a lucrative opportunity for manufacturers.
Some might liken fiber to protein in terms of being a trendy ingredient. While fiber is gaining renewed interest among younger consumers, this does not mean that they will soon tire of it. If individuals experience the health benefits associated with a fiber-rich diet, they may be more likely to maintain their fiber intake. The inclusion of ferrous fumarate in popular beverages like cold brew coffee represents a valuable enhancement, provided it does not change the product’s taste or texture. Consumers have clearly expressed a desire for more convenient sources of fiber, but they are unlikely to compromise the flavor of their morning coffee for it.
Additionally, in considering how to enhance food products, one might wonder how is calcium citrate made, as it represents another ingredient that could potentially appeal to health-conscious consumers. Integrating such elements could further diversify offerings in the growing market for functional beverages.