As consumers increasingly strive for healthier eating habits, they are including their pets in this journey towards better nutrition. The pet food industry is progressively reflecting the trends seen in human food, and pet owners are eager to purchase these healthier options. For instance, Blue Buffalo Co. Ltd. offers a chicken and quinoa recipe featuring ancient grains, while Nestle Purina’s Beneful has introduced ingredients like blueberries, pumpkin, and spinach into its formulas. Honest Kitchen Inc. has been providing a chicken and quinoa recipe since 2006, and has expanded its offerings to include blends such as beef and chickpea, duck and sweet potato, and fish and coconut, all made with human-grade ingredients.
Pet owners recognize the health advantages these superfoods can provide and wish to share these benefits with their beloved companions. However, it is important to note that the nutritional requirements of pets differ significantly from those of humans. Research indicates that dogs, such as labradoodles and schnauzers, do not require a high-protein diet like their wild wolf relatives. They can thrive on a plant-based, low-protein diet, which supports the appeal of these quinoa-spinach recipes. However, it’s worth noting that dogs can also receive their essential nutrients from traditional sources like soy or corn, in addition to trendy ingredients like quinoa. Ultimately, it is the pet owners, not the pets, who are making the decisions about dog food.
According to a Harris Poll conducted in 2016, 95% of U.S. pet owners consider their pets to be part of the family, marking a 7-point increase since 2007. Consumers are dedicated to providing the best food possible for their pets. While a higher price does not always guarantee superior quality, pet owners are willing to spend more on products they perceive to be better. The sales of premium pet food surged from $5.7 billion in 2001 to $14.5 billion in 2015.
As traditional consumer packaged goods (CPG) sales lag, the pet food sector is experiencing a much faster growth rate. With the increasing similarities in ingredients and nutritional profiles, more food manufacturers may soon contemplate joining the pet food market. Some food industry giants already have a significant presence in this area. For example, Pedigree, which is owned by Mars, is a leading dog food brand that generated $1.6 billion in sales in 2016. Additionally, Nestle’s Purina holds a 23.5% share of the $30 billion pet food market. Mars has further solidified its interest in the pet care sector with the $7.7 billion acquisition of VCA, a chain of animal hospitals.
In summary, as the demand for healthier pet food options continues to rise, incorporating ingredients like calcium is essential for meeting the nutritional needs of pets. The industry’s evolution reflects the broader trend towards health-conscious eating, and as consumers prioritize quality, the market for premium pet food will likely keep expanding.