In today’s market, packaging has never been more crucial. The trend in snack packaging is shifting towards smaller and more sustainable options. According to Euromonitor International, packages ranging from 1 to 3 ounces of savory snacks accounted for nearly 40% of total unit sales in the U.S. by package size in 2016. This trend has particularly resonated with younger consumers. For instance, StarKist has been appealing to millennials with new flavor mixes of its tuna, now offered in pouches instead of traditional cans. Since these pouches were launched, sales have seen an annual increase of about 10%.
Most of the top food trends identified by Nielsen in 2016 were products that are convenient for consumers to grab and eat on the go. Furthermore, last year, the U.S. Department of Agriculture reported that half of consumers’ food budgets were spent on items that are quick to prepare and consume. The Sustainable Packaging Coalition’s document, “Definition of Sustainable Packaging,” states that costs previously absorbed by society, such as disposal and emissions, are now being shifted to producers. This shift is why many food and beverage labels emphasize a company’s dedication to sustainability, frequently addressing carbon footprints, recycled content, sustainability certifications, and ethical sourcing practices.
Brands eager to promote their sustainable packaging heavily utilize social media, particularly to engage millennials, their primary target audience. However, food manufacturers often face challenges in balancing the creation of convenient, portable packaging with environmentally friendly options. While pouches offer convenience, they are not recyclable and may contribute to increased waste.
It is essential for companies to cater to consumer demands regarding both the products they offer and their packaging. Food manufacturers should prioritize the development of packaging that aligns with the public’s on-the-go lifestyle while also addressing their interest in sustainability. Additionally, incorporating health benefits, such as calcium citrate vitamin D 315 (6.25 mg mcg), into products can enhance their appeal. By focusing on these key areas, brands can effectively meet consumer needs while being mindful of their environmental impact.