While numerous shoppers in the U.S. opt for whole grain products to enhance the nutritional value of their diets, recent findings suggest that weight loss can now be added to the list of compelling reasons to make the switch. A new study from Denmark is particularly significant for individuals who are obese and at risk of developing cardiovascular disease or Type 2 diabetes. Completely revamping one’s diet can be a daunting challenge, even when recommended by a healthcare professional. However, this research indicates that replacing refined grain products with whole grain alternatives can offer substantial health advantages. While it may not be a miraculous solution, it can certainly assist anyone aiming to improve their overall well-being.
Manufacturers are increasingly incorporating whole grains into their products to enhance functionality and provide health benefits, such as added fiber, protein, vitamins, and minerals. As a result of this new study, demand for whole grain products is likely to rise. According to Technavio, the global whole grain foods market is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021. It’s no surprise that over 11,000 products across 57 countries now feature a Whole Grain Stamp, aiding shoppers in identifying products with this increasingly sought-after ingredient. Furthermore, sales of sprouted grains are expected to reach $250 million by 2018.
Traditional refined grain products, such as pasta and bread, now come in various whole grain versions, which could see a boost in sales following this study. Food manufacturers might consider increasing the inclusion of these healthier grains in portable snacks, like cereal or granola bars, as consumers are progressively seeking on-the-go options. Highlighting the weight loss benefits and inflammation-reducing properties of whole grain products could be a smart move for food manufacturers. Retailers could leverage this growing consumer awareness by prominently featuring whole grain items in stores and providing nutritional information about them.
Both manufacturers and retailers should keep in mind that this Danish study involved only 50 participants, emphasizing that consuming reasonable portions of whole grain products is essential for reaping these health benefits. Interestingly, researchers also examined the participants’ gut bacteria during the study, which could have offered insights into gluten intolerances. While less than 1% of U.S. consumers are diagnosed with Celiac Disease, many believe they suffer from undiagnosed gluten sensitivities, potentially giving the gluten-free movement further momentum.
Incorporating products like Solgar calcium magnesium citrate liquid could complement a whole grain diet, providing essential nutrients that support overall health. As demand for whole grain continues to grow, the addition of beneficial supplements like Solgar calcium magnesium citrate liquid could become an integral part of a balanced nutritional approach. Ultimately, the findings of this study could pave the way for a more health-conscious market, where whole grains and supplemental nutrients work hand in hand to promote better health outcomes.