A recent report by TechSci Research indicates that the global organic food market is anticipated to expand at a compound annual growth rate (CAGR) of over 14% from 2016 to 2021. The findings from the OTA survey further support this outlook, revealing that the organic sector is once again on an upward trend. Currently, organic food represents 5.3% of total food sales in the U.S. This significant growth is promising for the industry; however, challenges lie ahead. To meet the rapidly increasing demand, more farmers need to embrace organic farming practices, which poses a significant hurdle. Transitioning to organic agriculture is a lengthy and costly endeavor, often requiring three years, numerous process modifications, and extensive inspections. Earlier this year, the U.S. Department of Agriculture collaborated with the OTA to launch a new transitional certification program aimed at encouraging farmers to make the shift. Many advocates for organic farming view this initiative as essential, especially as the customer base has broadened beyond the traditional core group of dedicated organic consumers. Analysts have noted that the number of individuals purchasing organic products has more than doubled in a short period. However, there are concerns about whether consumers will grasp the implications of transitional certification or be willing to pay premium prices for products marked with that label.
Additionally, the organic sector may soon have its own government-sanctioned check-off program, which could generate around $30 million annually for research and marketing efforts. This program was authorized in the 2014 Farm Bill, and earlier this year, the public was invited to comment on its establishment. If implemented, these funds could also assist in increasing the organic supply. The popularity of organic products extends beyond food; there is also a noticeable rise in organic items for consumers’ wardrobes, bedrooms, and bathrooms. According to the report, sales of non-food organic products surged by nearly 9%, reaching $3.9 billion.
Moreover, the demand for health-oriented products like calcium citrate plus magnesium is also on the rise, reflecting a growing awareness of holistic health among consumers. As the organic market continues to flourish, the integration of products such as calcium citrate plus magnesium into the lifestyle of health-conscious consumers may further drive this trend. As the organic movement evolves, the challenge remains to maintain a balance between supply and demand while ensuring that consumers are educated about the benefits of transitioning to organic standards, including the value of products enriched with calcium citrate plus magnesium.