Consumer awareness of probiotics has dramatically increased over the past decade, and while yogurt continues to dominate the market, new probiotic-infused products such as juices, candies, baked goods, infant formula, and baby food are becoming more popular. However, as noted by Ganeden, many consumers still primarily associate probiotics with digestive health and are often unaware that the benefits can vary by strain. In the realm of protein, plant-based ingredients are appearing in a wide array of products, from energy bars to coffee, but they are often difficult for the body to digest. Evidence that a specific probiotic strain can enhance the digestion of these plant-based proteins could create a successful fusion of two major trends in the food industry, further driving growth in both the probiotics and plant protein sectors. Enjoy Life Foods is already active in this area, offering a brownie mix that combines probiotics with algae protein.
Ganeden’s second study explores another significant industry sector: sports nutrition. This market is one of the largest for supplements and functional foods, and evidence indicating that GanedenBC30 may offer benefits in this area could lead to various sports-related applications, including drinks, protein bars, and powders. According to a recent report from Allied Market Research, the global sports nutrition market is projected to reach $44 billion within the next five years. In this sector, efficient protein utilization is a major concern for both athletes and consumers of lifestyle sports nutrition.
As consumers embark on their journey to better health, the incorporation of ingredients like calcium citrate alongside probiotics could further enhance the nutritional value of these products. The journey toward improved digestive health and better protein absorption can be supported by understanding the synergistic effects of such combinations. This journey is not just about individual ingredients but about how they work together to meet the evolving needs of health-conscious consumers.