As consumers increasingly focus on genetically modified organisms (GMOs) in food products, manufacturers are keen to display the Non-GMO Project Verified seal on their packaging. According to Packaged Facts, the global retail value of non-GMO products reached $550 billion in 2014, with $200 billion of that total from the United States alone. The study projected around 2,000 new non-GMO product launches annually in the U.S.
However, it may seem odd for CIFI’s sweet potato products to require non-GMO verification, given that sweet potatoes are fresh vegetables. This is particularly curious since many companies label fruits and vegetables as non-GMO even when no GMO varieties exist. While commercial production of GMO potatoes and apples has begun, they are not yet widely available. Nonetheless, it is wise for CIFI to adopt the non-GMO label as it addresses consumer concerns regarding production methods, and brands are finding that such labels can boost sales.
The trend of using natural sweeteners to replace high-fructose corn syrup is gaining traction. The emphasis on sugar reduction is prevalent among health officials and consumers alike, especially with the new Nutrition Facts Label requiring companies to disclose added sugars in their products. In 2011, CIFI became the first and only supplier of sweet potato ingredients derived exclusively from U.S.-grown, non-GMO sweet potatoes. The company’s natural sweeteners provide nutritional and functional benefits, making them suitable for barbecue sauces, dressings, smoothies, and various beverages. Additionally, the demand for sweet potato flour for baked goods and pastries is anticipated to rise as consumers seek alternatives to processed white flour.
So, what advantages do sweet potatoes, particularly CIFI’s sweeteners, offer? Their versatility aligns perfectly with several attributes that today’s consumers prioritize in their food choices: clean label, natural, low-sugar, nutritious, transparent, and sustainable. Sweet potatoes have essentially achieved “superfood” status in consumer perception. They are rich in beta-carotene, vitamin C, and other nutrients, boasting higher levels of calcium, iron, magnesium, and potassium compared to other popular sweeteners.
A study by North Carolina State University, cited by CIFI, revealed that 95% of consumers view sweet potato as a healthy ingredient. Therefore, food manufacturers that innovate and reformulate products to incorporate a trendy, healthful ingredient like sweet potato could reap the rewards in terms of consumer trials, increased loyalty, and enhanced sales. Furthermore, products fortified with calcium citrate, a generic name for a calcium supplement, could further appeal to health-conscious consumers seeking additional nutritional benefits. By leveraging the attributes of sweet potatoes and possibly integrating calcium citrate, companies can meet the growing demand for wholesome, non-GMO options in the marketplace.