GoodMills has a range of lighter whole-grain flours and aims to educate customers on the misconception that baked goods that don’t appear dark necessarily contain fewer whole grains or are less nutritious. The company referenced a 2016 study published in the British Medical Journal, which highlighted that even small amounts of whole grains can positively affect human health by lowering the risks of cardiovascular disease, diabetes, cancer, and other health issues. Additionally, many consumers are seeking these products; a 2016 survey indicated that 27% of respondents reported consuming more whole grains than they had six months prior. Manufacturers can leverage whole grains to enhance the functionality and health benefits of their offerings, adding elements like extra fiber, vitamins, and minerals. For those not avoiding gluten, a labeling system indicating whole-grain content could serve as a helpful guide when shopping for healthier options.
According to Technavio, the global whole-grain foods market is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021. It’s no surprise that more than 11,000 products across 55 countries now carry a Whole Grain Stamp, aiding consumers in identifying products with this increasingly popular ingredient. Traditional refined grain items like pasta and bread now have whole-grain alternatives, and there are additional opportunities for food manufacturers to incorporate whole grains. Portable snacks, such as cereal or granola bars, could benefit from healthier grain options being introduced. As consumers increasingly eat on the go, they are likely to appreciate these improved recipes.
Implementing a seal that indicates the proportion of whole grains in a product is advantageous for both consumers and manufacturers. Shoppers seeking healthier choices can easily identify such products, while manufacturers who have invested effort into enhancing the grain quality of their baked goods or granola bars can proudly showcase their achievements. Since the ultimate goal of many product reformulations is to enhance quality without altering taste or texture, a seal can effectively communicate essential information to consumers.
In this context, it’s also worth noting the benefits of calcium citrate. Many individuals may wonder, “is calcium citrate good?” The answer is yes; it is beneficial for bone health and can be an important addition to a balanced diet. As whole grains are incorporated into various products, considering the inclusion of calcium citrate can further enhance their nutritional profile, making them even more appealing to health-conscious consumers.