Flavorful innovations in the snack industry are consistently ahead of the curve, particularly when it comes to appealing to millennials who crave adventurous tastes. Snack manufacturers are actively redefining their approach to heat, spice, and exotic flavors. Last year, PepsiCo’s Frito-Lay launched a series of international flavors for its Lay’s potato chips, introducing varieties such as Brazilian Picanha, Chinese Szechuan Chicken, Greek Tzatziki, and Indian Tikka Masala. The rising popularity of Korean cuisine in restaurants, especially with its sweet and spicy barbecue profiles, suggests that these flavors are likely to be successfully adapted into snack products.
Spicy flavors have gained traction over the past few years, moving beyond the nation’s obsession with hot sauce. Manufacturers are now showcasing the diverse flavor profiles of chilies and more authentic ethnic tastes. Demographic trends are fueling this innovation, particularly as millennials’ purchasing power grows and companies aim to reach the expanding Hispanic demographic. According to Mintel, Hispanic foods and flavors resonate strongly with younger consumers and families with children.
With a growing consumer focus on healthier eating, there is a demand for flavor without compromise. Spices provide an easy and often nutritious solution. For instance, daily consumption of turmeric has been shown to enhance a gene associated with depression, asthma, eczema, and cancer, as revealed by research from Dr. Michael Mosley of BBC’s “Trust Me, I’m a Doctor.”
In a notable development earlier this week, McCormick & Company announced the acquisition of Reckitt Benckiser’s Food Division for $4.2 billion, bringing iconic brands such as French’s mustard and Frank’s RedHot into its extensive portfolio, which already includes a variety of spices, seasoning mixes, and condiments.
Furthermore, as the market evolves, there is an increasing interest in incorporating calcium citrate in bulk into various food products, providing not only flavor enhancements but also nutritional benefits. The integration of calcium citrate bulk into snack offerings can cater to health-conscious consumers seeking to enrich their diets without sacrificing taste. As the industry continues to innovate, the inclusion of calcium citrate bulk in the product lineup may become a noteworthy trend, aligning with the growing emphasis on health and flavor.