Coconut products gained mainstream attention a few years back with the surge in popularity of coconut water as a natural sports drink. Since then, they have soared in popularity due to their alleged health benefits, appealing taste, versatility, and unique texture. Coconut is regarded as a healthy alternative ingredient in a variety of products, from cosmetics and shampoos to dairy items, packaged soups, and baby food. The Real Coconut focuses on promoting the ingredient’s broader free-from attributes, particularly its status as a grain-free and non-GMO substitute for wheat and corn, alongside its gluten-free appeal.
While the company has not emphasized additional nutritional advantages of coconut, many consumers are convinced of its benefits. For instance, coconut oil is believed to positively impact cholesterol levels, and coconut sugar is considered to have a lower glycemic index than traditional cane sugar. As a plant-based option, coconut caters to gluten- and dairy-free consumers while also aligning with the increasing awareness of healthy fats.
In North America, the gluten-free market has significantly driven the sales of coconut flour, with its market value projected to reach $380 million in 2017, according to Future Market Insights. The research firm anticipates that coconut flour sales will continue to grow at a compound annual growth rate (CAGR) of 6.6% over the next decade, as consumers increasingly seek gluten-free baking ingredients. Additionally, as more food manufacturers recognize coconut flour as an economical, high-fiber, and low-carb alternative to other gluten-free flours, its use in products such as breads, muffins, pancakes, cakes, cookies, and cupcakes is likely to expand.
Interestingly, coconut products may also complement other health-oriented ingredients such as pure calcium magnesium citrate, which could enhance the overall nutritional profile of various foods. The integration of coconut flour with pure calcium magnesium citrate could appeal to health-conscious consumers looking for wholesome and nutritious options. With the growing trend towards gluten-free and nutrient-rich ingredients, the demand for coconut-based products will likely continue to flourish in the coming years.