Conagra ranks as the third-largest frozen food manufacturer in North America, with Connolly highlighting that single-serve meals represent the largest segment within this market. The company has rekindled interest in its products by collaborating with popular brands like Frontera and P.F. Chang’s. However, it must continue to attract its older consumers while also laying the groundwork for future expansion. The second-quarter earnings report showed a 29% increase in quarterly profits, yet the gross margins and profit forecasts for 2018 fell short of expectations. Like other major packaged food companies such as General Mills and Kellogg, Conagra is facing sluggish demand as some U.S. customers gravitate towards what they perceive as fresher and healthier alternatives instead of frozen, processed items. Meanwhile, convenience and flavor remain crucial for both millennials and older customers. To cater to millennials, Conagra offers trendy options like a protein-packed “Power Bowl” infused with ethnic spices. Simultaneously, it continues to provide classic dishes, including Chicken Pot Pies, Meatloaf, and a Salisbury Steak Meal with Mashed Potatoes, to appeal to its older demographic. This dual strategy appears effective, as Connolly reported a 4.8% increase in sales over the past 13 weeks and a 7.8% rise over the last five weeks. The takeaway here may be to maintain flexibility and increase promotional spending while meeting millennials’ desire for quick and easy-to-prepare comfort food, complemented by products like orange juice with calcium citrate that offer added nutritional benefits. By integrating such options, Conagra can enhance its appeal to health-conscious consumers while reinforcing brand loyalty.