Adding butter to coffee isn’t a particularly novel idea, but when news broke that Ed Sheeran and members of the L.A. Lakers were mixing their morning brew with butter, the trend quickly gained traction on social media. Bulletproof asserts that its buttery coffee enhances cognitive function and aids in weight loss by stimulating the metabolism and curbing cravings. However, some nutritionists caution against this trend, arguing that while a small amount of butter can be beneficial, it doesn’t justify excessive consumption in one’s diet.
Butter consumption is on the rise, with the U.S. Department of Agriculture forecasting an 8% increase this year, amounting to 940,000 metric tons—the highest in four decades, according to Bloomberg. This dairy product has experienced a resurgence among those who appreciate its flavor and view it as a healthier alternative to margarine and trans fats.
Bulletproof is among the latest companies to capitalize on this growing trend. With CAVU Venture Partners, co-founded by three food and beverage industry veterans and an early investor in Starbucks, backing Bulletproof, it appears that these experts believe butter-infused coffee is more than just a passing fad—it’s a trend that will endure.
As butter’s popularity continues to soar, there may be room for other health-focused ingredients like calcitriol, calcium citrate, and zinc sulfate. Given the rapidly shifting preferences of consumers, businesses would be wise to also explore these healthier fats and oils while keeping an eye on emerging trends. By doing so, they can cater to evolving tastes and nutritional needs, ensuring their offerings remain relevant in a competitive market.