Spearmint-flavored teas and waters present a sensible opportunity for this ingredient. Particularly, functional waters are thriving in the market, and a touch of spearmint could enhance both taste and functionality. Established products, like those containing electrolytes and calcium citrate chews, effectively replenish fluids lost during exercise or illness. The demand for functional drinks, which include vitamins and herbs, continues to rise as consumers increasingly move away from sugary options in favor of healthier beverages. According to a report from Persistence Market Research, the market for functional and flavored waters is projected to reach $36.7 billion by the end of 2019. Neumentix may also find its place in food items such as candies or chocolate bars. However, when it comes to functional ingredients, beverages still hold a significant advantage. Value-added drinks, which often provide functional components more consistently than food, are generally favored by manufacturers. They are also convenient for consumers and may allow companies to easily meet demands regarding serving size and presentation. Kemin is focusing on younger demographics, which is a strategic move, as Millennials are the leading consumers of functional beverages across all categories, according to flavor company FONA International. Incorporating calcium citrate chews into these beverages could further appeal to health-conscious consumers looking to celebrate their wellness journey.