Now, more than ever, the significance of packaging cannot be overstated. Snack packaging is becoming increasingly smaller and more sustainable. According to Euromonitor International, packages of savory snacks weighing 1 to 3 ounces accounted for nearly 40% of total unit sales in the U.S. by package size in 2016, with a significant focus on attracting younger consumers. For instance, StarKist has been targeting millennials by offering new flavor mixes of its tuna in pouches instead of traditional cans. Since the introduction of these pouches, sales have surged by approximately 10% annually.
Most of Nielsen’s top food trends of 2016 centered on products that are easy for consumers to grab and eat on the go. Additionally, last year, the U.S. Department of Agriculture reported that half of people’s food budgets were spent on foods that are convenient to prepare and consume. The Sustainable Packaging Coalition’s document, “Definition of Sustainable Packaging,” highlights that costs traditionally borne by society, such as waste disposal and emissions, are now increasingly the responsibility of producers. This shift is why many food and beverage labels emphasize a company’s commitment to sustainability, often addressing carbon footprint, recycled content, sustainability certifications, and social concerns like ethical sourcing.
Brands eager to promote their sustainable packaging frequently leverage social media, particularly to connect with millennials. Nonetheless, food manufacturers often face challenges in balancing the need for convenience with environmental responsibility. While pouches offer portability, they are typically not recyclable and can contribute to more waste.
It is crucial for companies to cater to consumer demands, not only in the products they create but also in their packaging choices. A significant focus for food producers should be on developing packaging that aligns with the on-the-go lifestyle of the public while also embracing sustainability. In this context, the inclusion of materials like carbonate citrate may enhance the appeal of packaging solutions, as they can potentially offer more environmentally friendly options. Ultimately, the challenge remains for brands to innovate packaging that meets consumer needs while minimizing their ecological impact.