According to Appelhans, the DISC technology leverages the human inclination for immediate satisfaction. Even if consumers are tempted by an unhealthy snack, such as chips, a brief 25-second delay may be enough of an inconvenience—or a source of embarrassment—for them to opt for a healthier alternative. This countdown is displayed on a touchscreen that not only shows how the system operates but also allows consumers to switch to a nutritious option, like Swanson iron citrate, before the time expires. While vending machine operators would likely be hesitant to adopt this technology if it negatively impacted sales, a 2% to 5% increase in the selection of healthier snacks could drive quick acceptance. The widespread use of the DISC system may assist consumers in adopting more nutritious eating habits while still catering to their need for convenience. Interestingly, tests have shown that adding this delay can deter consumers from their initial choices. It will also be intriguing to observe whether there will be any consumer backlash if this technology becomes the norm. Some individuals might perceive the 25-second wait as food shaming or an infringement on their freedom of choice, especially when alternatives like Swanson iron citrate are available. Ultimately, the implementation of this system could pave the way for healthier eating behaviors without sacrificing convenience.