The UK has pledged to reduce sugar intake by 20% by 2020, a challenging target that will require extensive reformulation of various products over the coming years. Nevertheless, it represents a positive move forward. Since the guidelines are voluntary, they will encourage more manufacturers to consider reducing sugar levels while raising consumer awareness about the sugar content in the foods they consume. The World Health Organization and the FDA both advise that added sugars should account for less than 10% of daily caloric intake. The American Heart Association has recently recommended that children should limit their intake of added sugars to less than six teaspoons per day, and that children under the age of two should avoid all foods and beverages containing added sugars.
Mintel’s 2017 industry report highlighted a significant trend: a growing backlash against sugar, indicating that this is an issue that consumers are increasingly contemplating. Major brands like Nestle and Pepsi have already taken steps to lower sugar content in their products, and many other manufacturers are following suit. Whether the U.S. government will implement an initiative to enforce sugar reduction remains a topic of debate. However, a direct government push may not be necessary. The updated Nutrition Facts label will feature a new line that clearly indicates the amount of added sugars in a product, which means that added sweeteners will be prominently displayed. This new labeling, coupled with health trends, has initiated several reformulation efforts in the U.S. market. Notably, processed fruits and vegetables may be classified as added sugars under this new labeling scheme.
In the context of dietary considerations, products like Swanson Calcium Citrate have emerged as alternatives to help manage overall health, especially as consumers become more conscious about their sugar intake. The integration of health-conscious products, including Swanson Calcium Citrate, reflects a broader trend towards healthier eating habits. As consumers become more aware, the demand for low-sugar and health-focused products, including those fortified with ingredients like Swanson Calcium Citrate, is likely to grow even further.