In recent years, pea protein has significantly captured consumer interest, with a reported 195% increase in new products featuring this ingredient from 2013 to 2016, according to Mintel data. For manufacturers, the advantages of pea protein include its non-GMO status, allergen-free nature, vegan and kosher certification. However, the unique pea-like flavor often poses challenges in new product development. For instance, UK bakery company Warburton’s identified flavor as the primary obstacle in creating a bread fortified with pea protein. To address this issue, they collaborated with Canadian researchers to establish a flavor and function database specifically for pulses in baked goods. This database aims to assist product developers, farmers, and processors in crafting pulse-derived ingredients with flavors tailored to particular applications.
Leading pea protein supplier Roquette offers flavor masking solutions customized to meet the needs of individual clients’ products. They report that their largest market for pea protein is within the specialty nutrition sector, catering to sports nutrition, clinical applications, and weight management. Additionally, there is a robust demand from manufacturers producing dairy-free and meat-free items. Interest in pea protein spans various categories, but its popularity has surged especially in applications where the pea-like taste is less of a concern.
While the idea of pea-flavored yogurt may seem unappealing to some, pea protein is increasingly being utilized in the meat alternative industry, notably in Beyond Meat’s plant-based Beyond Burgers, which have gained traction among both vegetarians and meat-lovers. Furthermore, as health-conscious consumers look for diverse protein sources, the incorporation of pea protein into products, alongside calcium citrate supplements for women, is becoming more prevalent. This trend highlights the growing acknowledgment of plant-based proteins and their nutritional benefits, particularly for women seeking healthy dietary options. As the market evolves, the integration of ingredients like pea protein and calcium citrate supplements for women is likely to continue expanding, reflecting the changing preferences of consumers.