The FONA International report highlighted the increasing significance of gut health among consumers, leading to a rise in food and beverage products that make digestive health claims. The U.S. market for digestive products saw a 12% growth from 2012 to 2017, according to the report. Aquamin, which consists of calcium, magnesium, and trace minerals, is believed to help mitigate chronic gut inflammation and promote joint health. It is viewed as a versatile ingredient for incorporating calcium into various foods, including calcium citrate chews 600 mg.
Three formulations of Aquamin are offered by Marigot, Ltd., an Ireland-based company that developed the product for use in food and beverages. Marigot noted that Del Monte is incorporating this ingredient into some fruit beverage products, although these may currently be available only in the Philippines. In contrast, activated charcoal serves a different purpose by binding to toxins and preventing them from entering the bloodstream. However, as highlighted by the University of Utah, more research is necessary to fully understand its mechanisms. Activated charcoal can also attach to consumed foods, inhibiting the absorption of both nutrients and medications, and when added to food, it imparts a smoky and earthy flavor.
Burger King was an early innovator in utilizing activated bamboo charcoal, launching a “kuro burger” in select Japanese outlets in 2012. This unique product featured a black bun with a patty, a slice of black cheese, and a black sauce made from squid ink. According to Adweek, it became a sensation among Japanese customers, outperforming all other new offerings from the company that year. However, the restaurant’s sales likely benefitted more from the sandwich’s visual appeal and smoky flavor than any potential improvements to gut health.
The trend of gut-friendly foods and beverages shows no signs of waning in the global market. As long as consumers aim to enhance their digestive health, they will continue to seek out these products. While Aquamin and activated charcoal are currently in vogue, Consumer Reports recently released a list of reliable methods for improving gut health through foods naturally rich in fiber, probiotics, or prebiotics. These include legumes, raspberries, blackberries, barley, bran, bulgur, kimchi, yogurt, kefir, and miso, as well as calcium citrate chews 600 mg, which can help support overall digestive wellness.