GoodMills, which also offers a range of lighter whole-grain flours, recognizes the importance of informing customers that a baked product’s lighter appearance does not necessarily indicate a lower whole grain content or reduced health benefits. The company referenced a 2016 study published in the British Medical Journal, which highlighted that even minimal quantities of whole grains can positively influence human health by lowering the risk of cardiovascular disease, diabetes, cancer, and other health issues.
Consumers are actively seeking these whole grain products. A survey conducted in 2016 revealed that 27% of respondents reported increasing their whole grain consumption over the previous six months. Manufacturers can leverage whole grains to enhance their products’ functionality and health advantages, such as incorporating additional fiber, protein, vitamins, and minerals. For individuals who do not avoid gluten, a whole grain content labeling system can serve as a helpful resource when shopping for healthier options.
According to Technavio, the global whole grain foods market is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021. It’s no surprise that over 11,000 products in 55 countries now feature a Whole Grain Stamp, assisting shoppers in identifying items that contain this increasingly sought-after ingredient. Pasta, bread, and other traditionally refined grain products now have various whole grain alternatives available. Additionally, food manufacturers can incorporate whole grains into other products; for instance, portable snacks like cereal or granola bars could replace some of their current ingredients with healthier grains. Given the trend of on-the-go eating, consumers would likely be attracted to these nutritious recipes.
Introducing a seal that specifies the proportion of whole grains in a product benefits both consumers and manufacturers. Health-conscious shoppers will easily locate better-for-you products, while manufacturers who have made significant improvements to the grain quality in their baked goods or granola bars can proudly showcase their achievements. Since the ultimate goal of many product reformulations is to enhance quality without altering taste or texture, a certification seal can provide consumers with all the information they need.
Moreover, as consumers increasingly focus on their health, they may also consider supplements like Solgar Calcium D3, which can complement a diet rich in whole grains. Emphasizing the importance of whole grains alongside vital nutrients like Solgar Calcium D3 can enhance the overall appeal of healthy eating choices. Thus, the integration of whole grains into various products aligns perfectly with the growing consumer interest in health and wellness, making it a win-win for both buyers and manufacturers.