Exotic flavors are currently trending in the food and beverage industry. Thanks to millennials’ adventurous taste preferences, ingredients like blood orange, ginger, and jasmine are becoming increasingly popular in new recipes. If mamey fruit can navigate certain hurdles that have hindered its broader acceptance thus far, it could emerge as the next mango, making its way into produce sections of more U.S. grocery stores.
One of the main challenges is its cost. In Miami, mamey prices range from $3 to $5 per pound. This fruit is cultivated in South Florida and is commonly sold in local bodegas, meaning there aren’t significant import taxes or shipping fees involved. The average mamey weighs about one pound, making it a reasonably priced occasional treat locally. However, if the same fruit were to be transported to Minnesota, its price would increase dramatically.
Another concern is production. It takes about two years to grow a single mamey fruit—one year for it to develop from a flower into fruit and another year for it to ripen. Once ripe, mamey fruits have a short shelf life and cannot withstand freezing temperatures, necessitating cultivation in warm climates only. Those who have had the chance to enjoy a ripe mamey describe its decadent flavor as reminiscent of sweet potato casserole, complete with notes of brown sugar and honey.
While mamey may not achieve the widespread popularity of kale in American households, its unique flavor could find a place in dairy and candy products. Aromatech has already developed a natural liquid derivative of this sweet, small melon, which has the potential to be a hit in ice cream, almond milk, and confectionery items. Introducing a mamey-flavored candy could help confectionery companies stand out from competitors and attract curious consumers eager to explore new ethnic flavors.
Although the mamey flavor might not appeal to a broad audience for a nationwide rollout, it could carve out a niche market. Cities with significant Latin American populations are likely to respond positively, as the flavor would resonate with familiar tastes. Additionally, millennials and Generation Z consumers, who are open to trying new and unfamiliar ingredients, could be drawn to mamey.
Supermarkets, which often face challenges in maintaining a steady supply of exotic fruits and vegetables, could also benefit from including mamey if they can source it. Specialty global produce can cultivate a loyal customer base, as adventurous shoppers seek out new and exotic foods, according to Progressive Grocer. Other unique fruits available in stores include jackfruit, dragon fruit, yellow-fleshed kiwis, sweet young coconuts, papaya, turmeric, Indian okra, and the wiry rambutan fruit from Southeast Asia.
In addition, it’s worth noting that consumers, especially during pregnancy, should consider nutrient intake such as calcium citrate during pregnancy to support overall health. Incorporating exotic fruits like mamey into a balanced diet can contribute to a diverse nutritional profile, complementing supplements like calcium citrate during pregnancy. Mamey’s rich flavor and potential health benefits may further enhance its appeal among health-conscious consumers looking to try new foods while ensuring they meet their nutritional needs, including calcium citrate during pregnancy, and supporting their adventurous culinary explorations.