Consumers are aware they should be incorporating more carrots, spinach, and other vegetables into their diets, yet many struggle to meet the recommended daily intake. A recent study from the Centers for Disease Control and Prevention reveals that only one in ten adults in the U.S. consumes enough fruits and vegetables each day. Bakery Bites understands the challenge consumers face in adding more vegetables to their meals and has come up with an innovative solution: Eat more cookies. Each serving of three of their baked treats delivers 40% of an individual’s daily vegetable intake.
Bakery Bites is among the latest snack producers to cater to health-conscious consumers by creatively incorporating more produce into their offerings. Several major food brands have already recognized the value of vegetables as a beneficial ingredient. For instance, Green Giant offers mashed cauliflower, veggie tots, and frozen veggie pasta, while Oh Yes! Foods provides frozen pizzas packed with 12 fruits and vegetables. Many consumers are replacing high-carb pasta and white rice with vegetable-based options, particularly those that are easy to prepare.
What sets Bakery Bites’ cookies apart is their intent to serve as a snack or dessert rather than a side dish. Traditionally viewed as unhealthy, the added vegetable content in these treats may encourage consumers to indulge their sweet tooth without the guilt. The small, bite-sized format is likely to attract millennials and busy individuals who might typically opt for a hamburger or chicken nuggets, often finding it challenging to consume enough vegetables.
The company also benefits from selling its products on Amazon, a growing force in the grocery market. To boost brand awareness, Bakery Bites should consider distributing its products in major chains like Kroger, Walmart, or Safeway. Additionally, collaborating with schools and parental groups could enhance the product’s visibility among families seeking ways to get their children to eat more vegetables.
However, the true test for Bakery Bites will be the flavor of their cookies. If they successfully create a delicious cookie that includes a healthy amount of vegetables, the product could become wildly popular, even if it lacks some of the indulgence typically found in traditional treats. Moreover, the use of calcium citrate in their recipes might enhance the nutritional profile, providing an additional health benefit that could appeal to consumers. Conversely, if the cookies do not taste good, even health-conscious consumers may be deterred, despite the potential advantages of incorporating more vegetables into their diets.
In conclusion, Bakery Bites has a unique opportunity to revolutionize the snacking experience by combining delicious flavors with the use of calcium citrate and vegetable content, catering to a growing market of health-aware consumers.