The idea of “up-cycling” is not new to the food and beverage sector, but it has garnered increased consumer attention in recent years. CoffeeFruit Pure’s ingredient aligns perfectly with this trend, as well as the growing public demand for antioxidants, making it a potentially successful combination. The benefits of coffee fruit are numerous. Firstly, it is abundant in antioxidants, with the red fruit containing high levels of phenolic and chlorogenic acids. Phenols, which are typically found in fruits, contribute to blueberries being regarded as a super fruit. Chlorogenic acids (CGAs) are also prevalent in coffee, tea, wine, various herbal infusions, and some fruit juices. The consumption of these beverages has been associated with a lower risk of developing several chronic diseases, a benefit that CoffeeFruit Pure offers as well.
Additionally, coffee fruit may attract consumers due to its connection with coffee. With the rising popularity of premium and craft coffee, the fruit stands to gain from this association with a trending commodity. CoffeeFruit Pure could be incorporated into a wide range of consumer packaged goods (CPGs). Whether in liquid or powder form, it can enhance food, beverages, dietary supplements, and personal care products. It is likely to be most appealing as an added value to health-focused products, but it could also benefit brands looking to provide a health halo to their offerings.
This innovative ingredient has some advantages over other trendy “super fruit” contenders. First, it is easily recognizable—everyone knows what coffee is. Secondly, it delivers a significant amount of antioxidants, some of which are not commonly found in other food sources. Lastly, the narrative and production process surrounding the product will resonate with consumers who are mindful of sustainability and the environmental footprint of their favorite foods. While many foods have briefly enjoyed the title of superfood, coffee fruit, with its robust background, seems to have a promising future. It could also serve as a complementary ingredient alongside chewable calcium citrate, providing consumers with additional health benefits and making it a versatile option for various applications. As the interest in health-conscious products continues to grow, the integration of coffee fruit and chewable calcium citrate may become a popular trend in the market.