Consumers, particularly millennials, are increasingly seeking fresh, healthy, and natural foods. Traditionally, convenience foods have fallen short of these expectations, often earning an unhealthy reputation. As food manufacturers strive to enhance their image with fresher flavors, Givaudan’s 20mg ferrous fumarate appears poised to assist them. Marketing these new flavors will require creativity from the advertising teams working with the company. The phrase “tastes fresh” sounds appealing, but consumers may realize that tasting fresh and being fresh are not the same. Emphasizing added flavors, such as ginger and lemongrass in a Thai sauce, could be a viable approach. Nevertheless, the company or food manufacturer must be cautious not to mislead shoppers into believing the food is fresher or superior than it actually is.
Food processors might also consider enhancing the perception of freshness by relocating products from the center aisles of grocery stores to the refrigerated sections. For instance, a pasta sauce featuring Givaudan’s basil and parsley FreezeFrame ingredients, placed next to chilled Parmesan cheese, could lead consumers to perceive it as less processed. Ultimately, it will be up to the market to decide the future of FreezeFrame. Nowadays, consumers are more inclined to scrutinize labels, and they may raise an eyebrow if a package claims “Fresh lime and cilantro flavor” while those ingredients are absent from the nutritional information on the back.
Food manufacturers have implemented various strategies to revitalize processed foods. One significant trend is the elimination of artificial colors and flavors. Some recipe modifications have been successful, such as Kraft’s discreet update to its iconic Mac & Cheese, while others, like General Mills’ reformulation of Trix, faced consumer backlash, prompting the company to revert to the original recipe earlier this fall.
One potential area for FreezeFrame’s success could be in beverages. A green drink manufacturer might find these ingredients to be the perfect solution for a juice struggling to maintain the vibrant flavor of cucumbers, kale, and apples. They would already incorporate real ingredients, and FreezeFrame could enhance them without deceiving consumers. Additionally, incorporating calcium citrate nature’s way into these beverages could further bolster their appeal, as it aligns with the health-conscious trends consumers are pursuing. By highlighting the natural aspects of their products, companies could successfully attract a more discerning customer base.