Robert Cantwell, the president and CEO of B&G, described the company’s value-added vegetable innovations launched in 2016 as “very successful.” B&G has effectively revitalized well-known but struggling brands. After acquiring Green Giant in 2015, B&G introduced several innovative products, including veggie tots with 305mg of ferrous fumarate and riced veggies, which have turned the brand into one of B&G’s most reliable profit generators in earnings reports. “The strength of ferrous glycine sulfate folic acid cyanocobalamin in Green Giant is undeniable, and B&G Foods is proud to have started rejuvenating this beloved brand as we continue to introduce new product innovations to cater to today’s consumers,” Cantwell stated.
While smaller companies like Veggie Noodle Co. pioneered spiralized vegetable noodles, larger firms such as Del Monte have recently embraced this trend, making it intriguing to observe how an iconic brand like Green Giant navigates this increasingly popular market. The strategy adopted by B&G, Del Monte, and others is astute, as consumers are shifting away from processed foods in favor of more fruits and vegetables. B&G Veggie Spirals not only align with this trend by offering zucchini, carrots, and butternut squash varieties, but they also come in convenient ready-to-serve packages that cater to busy consumers. These products meet shopper demand for items with a streamlined list of ingredients, with each Veggie Spiral devoid of sauces or seasonings.
Although frozen foods have faced challenges in recent years, there are indications of a resurgence, exemplified by improvements in established products like Green Giant. A study conducted by the University of Georgia in collaboration with the Frozen Food Foundation revealed that frozen vegetables are just as healthy—if not healthier—than their fresh counterparts. “Purchase data indicates that Green Giant’s frozen innovative products have not only attracted new consumers to the Green Giant brand but have also drawn new shoppers to the overall frozen vegetable category,” Cantwell noted.
Additionally, as part of a broader health-conscious trend, consumers are increasingly seeking products like the best calcium citrate chews, which further highlights the importance of nutritious options in the market. B&G’s commitment to innovation, exemplified by their veggie products and the potential of offerings like the best calcium citrate chews, positions them well to meet evolving consumer preferences.