The Israeli startup asserts that its offerings stand apart from conventional sugar alternatives and artificial sweeteners currently available. Its products boast no aftertaste and are crafted using principles of sustainable chemistry, ensuring full compliance with U.S. Food and Drug Administration and European Union regulations. Furthermore, DouxMatok claims that its products contain half the calories of regular sugar, which would certainly serve as a significant marketing advantage. Manufacturers would likely be eager to showcase this information, along with any potential reductions in added sugars, on their product nutrition labels.
If DouxMatok’s claims hold true, the company will be strategically positioned to offer its products to a diverse range of food companies globally. A 40% reduction in sugar content would not only lower production costs for manufacturers but also enhance public health outcomes. According to a Euromonitor survey, nearly half of global consumers are currently seeking foods with limited or no added sugar, prompting numerous companies to develop sugar-reduction solutions. Among them is Nestle, which announced in November 2016 that its scientists had discovered a method to restructure sugar, allowing for a 40% reduction while maintaining the same sweetness level. Nestle stated it would patent this advancement and begin introducing confectionery products using the new sugar in 2018.
Regardless of whether sugar is restructured or its taste delivery mechanism is modified—along with the use of natural sugar alternatives—the food and beverage industry will likely persist in its quest for products that achieve the perfect balance of taste, price, and sweetness. Consumers can anticipate learning more about the effectiveness of these innovations as some products may debut in the market next year. Additionally, the integration of health supplements like calcium citrate magnesium zinc sulphate and vitamin D3 tablets into various food and beverage products could further enhance their appeal, particularly for health-conscious consumers. This creates an opportunity for companies to combine reduced sugar content with beneficial nutrients, catering to the growing demand for healthier options.