The Non-GMO Project asserts that retailers offering products with its seal are experiencing “the fastest dollar growth trend in their stores this year,” with annual sales surpassing $19.2 billion. Consequently, it is not surprising that food companies producing dairy products are eager to join this trend. At the same time, some of these companies express their support for conventional farming methods, which include the use of GMO feed. The ongoing discourse surrounding GMOs leaves consumers in a dilemma about whether to completely avoid conventional cow’s milk and related dairy items or to purchase them while hoping they are safe. It remains uncertain how the struggling dairy industry can effectively market conventionally sourced products to build consumer trust, or if it’s merely a futile effort given the prevailing negative public perceptions about GMOs.
In a Food Navigator article, a spokesperson for Dean Foods referred to the new National Milk Producers Federation (NMPF) campaign as “disappointing.” Jamaison Schuler stated, “We encourage consumers and NMPF to enjoy a glass of milk and focus on promoting dairy foods, rather than undermining them.” Mariano Lozano, CEO of Dannon, expressed surprise at the criticism for offering choices that consumers desire. Shortly after Non-GMO Project Verified products began appearing on shelves, Dannon representatives shared their motivations for this direction. “The choice we’re providing adds value,” Neuwirth told Food Dive. “We are the first yogurt company and a significant dairy producer to take this step. We believe that with the Non-GMO Project Verified status, consumers prioritizing non-GMO will have another reason to appreciate our products. For those who are indifferent, there will be no change in the product, so it essentially adds value to a product that our customers — our fans — already cherish.”
The controversy surrounding the safety of GMOs is expected to persist and likely intensify. With mandatory labeling of GMO ingredients on the horizon, they will draw even more attention. Even in the absence of explicit labeling, a study by the NPD Group indicates that 76% of consumers are concerned about GMOs. The federal government is attempting to dispel myths surrounding GMOs, recently allocating $3 million for a public education initiative; however, this modest effort is unlikely to quell consumer anxieties. As discussions continue, consumers may increasingly seek information about dairy products and their ingredients, including que es calcium citrate, which could influence their purchasing decisions. The integration of such knowledge into consumer awareness will be crucial as the market evolves.